"One Trip-Zi Xin Nian" Art Cross-border Red Packet Group

A trip. Zixinnian

Zodiac joint creation red envelope

The bond of the same origin is the most profound companionship.

Now, we have sufficient material life. In the bustling daily life, whatever we want can be delivered to our homes with the swipe of a finger. If we need anything, we can contact our parents with just a phone call and a message. In an era that is too convenient and instant, "purity" is often forgotten, because there are too many fears that make people forget about having nothing in their hearts, and they also forget about the roots of blood. Among so-called family members, the bond of the same origin exists in the unspoken atmosphere of eyebrows. Exploring the warmth of greetings, looking for the smile in each other's eyes, and pursuing the taste of the dishes, these unchanging feelings always exist deep in the heart. This is the most profound connection with "home".

A joint project, SIWEI DESIGN invites artists and creators to use red envelopes as a carrier to embody art and aesthetics in customs and cultures, and to tell the story of each line of ties from the original foundation, using the spark of cross-border creation , inject innovative design, bloom aesthetics, embellish tradition, and re-render the warmth of red envelopes with simple blessings.

2020, the Year of Gengzi, is the first year of the Yijiao joint project. A new beginning also brings new expectations for the future. Tirelessly exploring the various aspects of life is a bittersweet taste. When you go out, you know whether it is warm or cold. Only when you return home during the New Year do you understand the true feelings of your family. A pair of bowls and chopsticks kept on the dinner table is the intimate consideration of the family, a dish is the intimate greetings of the parents, and a red envelope is the silent gratitude and blessing to each other. The overflowing warmth gives a busy heart a place to rest. It is a masterpiece that condenses the essence of traditional culture and the presentation of modern art, and achieves perfection. It reflects every most beautiful moment in the Spring Festival through a single frame; this year, "Yijia - Zixin Year's Zodiac Co-branded Red Packet" is dedicated to living in the world. And we, who are diligent and diligent, also dedicate it to our most intimate family members.

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DESIGN CONCEPT

The cover tells the story of the journey of life, forming irregular paths under various patchwork plots. We agreed to meet on a certain day every year. With this tacit understanding, we created a "bond" between each other; even if we were walking on our own irregular roads, when we met, the stories we shared among the irregular symbols made us A "circle" that belongs to us is formed. Through the ban composed of image types, we see the window outside our home, and there are countless stories and ties inside the window.

Through the peeking window, each red envelope tells the creative story of each artist through the screen, integrating design ingenuity from different fields and special post-production processing, opening up another perspective on viewing graphic vision and art.

— Explore each red envelope and tell the creative story of each artist through the picture —

Zeng Ziting

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Yang Zhenhua